Digital marketing landscape has been witnessing a dramatic shift all these years taking the advertising sector by storm. It has now become an indispensable tool in the hands of marketers for promoting their respective brands, give it wide exposure and achieve business objectives.
You might have dismissed tools such as artificial intelligence terming it as gimmicks, but the time has gone. The companies are now utilizing high-tech strategies and combining them with the old school techniques to drive maximum engagement and scale productivity.
At Makerobos we are trying to keep our fingers on the pulse of current marketing trends. So here are the top digital marketing trends of 2019 which should not be ignored. But before that we should know why digital marketing is important for your business.
What digital marketing can do to your business?
With technology changing every minute, small and medium scale businesses are doing everything they can do to keep pace with the contemporaries. Compared to traditional marketing, digital marketing has become one of the cost effective tools to provide the needed exposure to the brand. In fact, about 40 percent of digital marketers say that they are witnessing considerable savings by using digital marketing techniques to promote their product and services.
👍 Effective digital marketing increases conversion rates which help generate better revenues in the end.
👍 Provide insights what your user think about your brand which helps you increase customer satisfaction by improving your strategies.
👍 Build brand reputation and earn trust of consumers which is the key to long term success.
So targeting the right kind people at the right time is what all about digital marketing.
Video Marketing — Creating Revolution Every Minute
Demand for video is ever increasing and it’s growing at an incredible rate. It will continue to fascinate the digital marketers in future as according to a report, about 80 percent of online content will represent video. In 2017, more than 70 percent of content shared by users was video.
And since the adoption of smartphones and the social media platforms is increasing, it is becoming one of the most preferred ways of marketing products and the trend will continue in 2019. But, businesses must be capable of creating meaningful, short and crisp video content to communicate their message effectively and stand out in the market.
So video-based advertising should be leveraged across a range of channels.
Content — The Trusted Soldier
The evergreen way of marketing products and services will never get old. It is still the heart and soul of digital marketing. Content is not just about facts and figures, it rather portrays a clean image of your brand and products to the consumers in a more meaningful and detailed manner.
And with SEO techniques, content can be refined for topping search engines list. But what matters to user is personalized and engaging content that prompts them for instant action. In fact, about 80 percent of marketers in 2017 believed that their work succeeded due to original and engaging content.
And technologies such as chatbots can also be combined with content marketing strategies to drive more traffic and scale productivity. Elements like crispy writing and compelling stories are what makes brands and their product strong and at Makerobos, our content marketing team is working on the same strategies.
Personalization — Stand out in the market
Email and content marketing are great tools but today consumer like personalized stuff. Availability of user data was never like before, thanks to the tracking tools for consumer behavior, links and custom content. Today, many marketers believe that personalization of user preferences, interest and behaviors create more strong relationship with the customers.
Emails triggered on user behavior works three times better than traditional batch emails. Personalization also maximizes user engagement and minimizes search time and that’s equal to increase in sales and productivity.
Influencer marketing — Crucial business assets
Influence marketing is one of the most emerging techniques to build connection with a community. Social influencers as well as established bloggers are currently playing a vital role in increasing brand awareness. However, they need dedicated followers that engage with their content. Instagram is a fine example of it which continues to witness exponential growth every year.
User generated content (UGC) is another technique to maintain authentic and consistent appearance of the brand. It can also be combined with other techniques such as email, advertising campaigns and product display pages.
Hence, choosing the right people to promote your brand can help you reach your target audience and scale growth.
Analytics and reporting — Smart Insights
The power of data can change things in your favor in no time. With solutions such as big data analytics, the information from the user you get can be converted into powerful insights for improving decision making which eventually improves product and services.
Customer feedbacks and opinions are being utilized by savvy brands and by creating weekly and monthly reports, the smart insights you get can really shape the way you do business. The valuable information helps uncover hidden potential and increase overall efficiency. So analytics and reporting will continue to be the hot trend in 2019.
Chatbots — The 24×7 Workhorse & Conversational JEDI
Most of the internet users, especially those browsing on desktops must have encountered chatbots or automated chatting agents. These are currently one of the most widely implemented AI technologies today. These automatic chatting bots are available 24X7 and 80 percent of the businesses will be implementing this technology by the end of 2020. And by the year 2022, chatbots will help save businesses over US$ 8 billion annually which also includes a large portion of healthcare, banking and tourism.
The reason why chatbots are raging marketing trend is their instant responsiveness and accuracy. They also remember user history and talk with them based on their buying pattern and behavior and generate more leads. This type of communication is rapidly becoming a consumer expectation, so you might worth think about implementing chatbots on your websites. Frontman is one such product that is crafted to make massive shift in the customer service industry and scale productivity.
As denoted by the name, Frontman is a digital assistant or a figurehead that automate important tasks on behalf of the company. Whether you want it to interact with the user as a shopping assistant, travel assistant, human resource manager, restaurant manager or health assistant, the objective is to wow the customers and reduce operational costs.
From executing simple repetitive tasks to more complex human conversation, the frontman is proving itself as a powerful tool for customer satisfaction and saving organizations a lot of time and money. Want to know if it’s the right solution for your business?
Take Frontman for a fast spin on your website without any coding (seriously, no kidding!) Don’t believe us try now